Search Engine Optimisation

Search engine optimisation (SEO) is the art and science of getting your web site to rank highly in search engines like Google and Yahoo. High rankings let more potential customers find you and choose you over your competition.  Good SEO is achieved through a blend of time-honoured marketing standards and the latest professional web design techniques. It involves cleaning up your site to make sure that search engines can read and rank it in the first place. It involves really thinking about what your site is for and how you use it. And it involves a concentrated focus on getting profitable traffic from your target markets.  SEO isn’t about achieving a numerical ranking – it’s about increasing your revenues.

Idea15 Web Design is professionally certified in search engine optimisation and internet marketing.  We are proud to combine this practical, hands-on experience with over 13 years of work in web site design to offer personal, professional, and ethical (“white hat”) SEO services to businesses.

How the SEO process works

Any SEO project, large or small, will begin with a thorough consultation about your current online and offline promotional strategies.  There is no one right or wrong SEO programme and what works for some businesses may not work for others.  The research phase will include:
  • General business discussion
  • Web business discussion
  • Structural analysis
  • SEO analysis
  • Competitive analysis
With all that information in hand and the correct strategy decided upon, the SEO implementation phase will typically include
  • Page optimisation
  • Server optimisation
  • Search engine submission
  • Social media presence
  • Link building
  • Statistics and analytics
  • Tracking and reportage

Packages and Pricing

  • A one-time site SEO project runs for a duration of three months.  The cost is £1200.
  • After a one-time SEO project has been successfully completed, businesses which want to keep tabs on their search engine rankings should invest in ongoing SEO monitoring and tracking services. You will receive monthly reports analysing changes in your site’s ranking, changes in your competitors’ rankings, your keyword performance, your site traffic, and a journal of adjustments made to preserve your site ranking. Ongoing SEO monitoring is offered at a cost of £300 per two-month monitoring period.

Contact Idea15 Web Design today to request a prospectus and to discuss how we can drive more targeted traffic to your web site.

Unfortunately, professional SEO services cannot be performed on sites built with site builder software.

Web Services

Web Site Design
Web Site Design
Make your mark online with a web site that works as hard as you do.
Search Engine Optimisation
Search Engine Optimisation
Get your site to the top and reach more customers with professional, ethical SEO.
Web Consultancy
Web Consultancy
Gain the advantage of practical marketing savvy paired with hands-on technical expertise.

Learn more about our services.

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Idea15 Web Design - online marketing, SEO, and web consultancy in Glasgow, Scotland.
Tel 0790 577 8255 | Contact | View Heather Burns's profile on LinkedIn | twitter / idea15webdesign
©2007-2010 Heather Burns t/a Idea15 Web Design. All rights reserved.

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