Site address: http://www.u-cancoachingservices.com (opens in a new window)

CMS: Drupal

Project goals: Site revamp, marketing

Julia McVey is a fantastically talented and energetic professional corporate coach. So when she first came to me saddled with an ineffective web site that wasn’t getting her any business, it was nothing short of a tragedy.

Before we tackled her web site, we worked through a planner that helped Julia to clarify what she was selling, who she was selling to, and how she was selling it.  With her marketing channels now crystal clear, we set to work redesigning her web site from scratch.

I set her up on Drupal and gave her a very calm, corporate colour scheme and graphic design.  With the help of the new web site, the business went from whispering in a crowd to standing out front and centre – and the customers were quick to follow.

Julia has been my “star pupil” in using her web site to the full extent possible to market herself and her business.  We even added e-commerce to sell a personal development workbook through the site.