Site address: http://www.lightstalkersscotland.com (opens in a new window)

CMS: WordPress

Project Goals: Ecommerce, SEO

Glen Campbell is a passionate photographer who leads unique guided workshops and tours across the Scottish Highlands.  Like many photographers, he was using a Clicpic site which suited him at startup, but was now more constraining than helpful.  With a new partnership with a tour company on the cards, Glen needed to get his message across better – and fast.

We rebuilt his site on a flexible WP platform which allows him complete control over his business and his e-commerce.  We tagged all of his tours by keyword phrase for all types of visitors, ranging from casual novices to seasoned experts.  His four offerings – workshops, tours, tuition, and limited edition prints – are now arranged in clear categories.  We even included a fun applet showing the sunrise and sunset time in Inverness, which somehow makes site visitors feel intrigued enough to want to see it for themselves.

Glen’s photography is so astonishing on its own that we decided to let it speak for itself, with very little visual embellishment.  The site is designed to show off what you can do under his tutelage, and I hope that the site will encourage many visitors to take up the opportunity to “stalk the light” with him this year.