Site address: http://www.jfhsupportservices.co.uk (opens in a new window)

CMS: WordPress

Project Goals: Brochure site creation, SEO

John Hamilton is a professional quality management consultant who has over 35 years of experience in the field, but never needed a web site until these challenging economic times.  He asked for a basic brochure site, and having used John’s other business, Cafe le Ossa, as my “meeting room” for many a year, I was only too happy to oblige.

John will be the first to tell you that a BS EN ISO 14001:2004 audit is not the most exciting subject in the world, so the challenge for me was to present his services in plain English.  I took some time to study and understand his service offerings, and turned that research into actual pages on the web site.  In turn, I edited each of those pages for full SEO, ensuring that he will rank well for basic questions such as “What is HACCP?”

Visually, there was a clear need to differentiate John’s services from the stuffy, obtuse, and 8-point-type descriptions of his work which populate the web.  I realised that the common threads linking all of his services are safety – risk – danger – prevention, so I went with a Japanese-influenced design centred on red and black, with a smoke/fire image in the background.