Site address: http://www.flipoutsidethebox.com (opens in a new window)

CMS: None

Project goals: Site creation, e-commerce, SEO

Laurie Gallus is a gymnastics coach based in Vermont. I created this site to promote her new book, Flip Outside the Box, a guide filled with new creative and artistic elements for gymnasts and coaches. Like a gymnast, the site is small, but packs a lot of punch!  It has been designed both visually and in SEO to grab the attention of the people who will use it the most. I won’t be happy until I see one of Laurie’s moves on the beam in London.